There isn’t one piece in Phi’s collection that doesn’t ooze effortless cool. I’m not sure if it’s the stark black, white and champagne palette or the fact that Norwegian designer Andreas Melbostad garners a great deal of inspiration from the strong silhouettes of the 1980s.

I don’t think Phi (pronounced fee) still qualifies as up-and-coming..so for now I’ll just consider the label an up-and-coming darling of the fashion world.

Phi

Phi

Phi

Phi

Phi

Phi

Phi